Now, the threat is everywhere. Suzuki created yet another wow in the industry with their 35 regional launches for the Suzuki Triple Threat campaign. The campaign is the introduction of 3 new bikes, the business model AX4, the scooter Address and the highly-anticipated Gixxer 150 to Suzuki’s dealer network, arming them with the technical knowledge about the products and how it’s gonna be projected in the market.
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Suzuki's Press Release
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Following the very successful media launch, the Japanese giant reached for the key cities of Luzon, Visayas and Mindanao for the regional introduction of Suzuki’s Triple Threat – the Address, Gixxer and AX4. The brand reached its vast network of sales force touching more than 1,300 dealer branches and over 3,000 front liners all around the Philipines.
The launches took place in Baguio, Dagupan, Cabanatuan, Roxas, Pampanga, Ilocos, Isabela, Laguna, Batangas, Lucena, Palawan, Tayabas, Pinamalayan, Naga, Legazpi, Tacloban, Roxas, Iloilo, Bacolod, Butuan, South Cotabato, Cagayan de Oro and Pagadian and many more. On top of these, separate big launches were also held in Manila at Blue Leaf Pilipinas, in Cebu City at Oakridge Pavilion and in Davao City at RSM Events Place, Philippine Women’s College.
“We strongly believe that on top of great products, our dealers and sales front liners play a big role why Suzuki does well in the market. It is through our vast network of dealers that our motorcycles reach our customers that is why we are coming to them and teach them well enough about our new products”, said Suzuki Philippines Inc. President, Mr. Hiroshi Suzuki. Other Suzuki honchos who were at the regional launches were Managing Director Mr. Norminio Mojica, General Manager for Sales and Marketing of Motorcycle Division Mr. Jun Bulot, Marketing Head Mr. Monch Bontogon and Assistant National Sales Manager Mr. Mitsunori Shiraishi. The respective regional managers per area were also on attendance with Mr. Nelson Viloria, Mr. John Calimbahin, Mr. Tom Ramos, Mr. Allan Panlibuton, Mr. Bong Pascual and Mr. Joel Martin.
The Suzuki Product Orientation
The main objective of the Suzuki Triple Threat regional launches is to give all Suzuki front liners a comprehensive knowledge on the latest Suzuki bikes – the Address, Gixxer and AX4. The 2-hour program provides an in-depth analysis too why these new bikes are the best choices in their respective categories.
The global brand also introduced its new Suzuki Eco Performance technology fused with its signature Fuel-injection system aptly called the SEP Fi that is made to achieve the best of both worlds – maximum power and optimum fuel-efficiency. The global and charming Suzuki Address is a scooter that is powered by SEP Fi. During the presentation, exciting promotional items that come with every purchase of the new products were also showcased such as the colourful Address Hoodie fitted for the owners of the new Suzuki Address and the highly functional TODA Jersey for those who will buy the very reliable Suzuki AX4.
On top of these, the brand also introduced various marketing tools that will aid the salespeople at the selling floor though brochures, flyers and a pocket-size Quick Reference Guide (QRG) that summarizes all the features of each of Suzuki’s Triple Threat models. Being known for its very futuristic approach on display modules, Suzuki also surprised their partner dealers with the new Address Crescent Module that will certainly catch attention on the display area. The Japanese giant also presented its No Display Busters truck that will ensure complete line up of Suzuki bikes on display at selling floors.
Add Dress to Your Life with the Suzuki Address
This charming scooter will surely add dress to the lives of our young generation with its features that are fitted to the young riders’ active lifestyle.
Brace for an ExXhilarating Ride with the Suzuki Gixxer
Designed by the same engineers that helped bring about the renowned GSX-R1000 and Hayabusa, the Gixxer gives its rider a big bike feel with its functional beauty, structural strength, high rigidity and comfortable riding posture.
AX4 – The Return of the Legendary Suzuki AX4
The AX4 or the Advanced Suzuki X-4 is the brand’s answer to the growing demand of the country’s business-model motorcycles with highly developed features that meet and exceed the needs of the Filipino masses.
The attendees were also able to test ride Suzuki’s triple threat bikes!
When asked if the new products are already in their hearts, the guests answered enthusiastically “Yes, they are!”. Team Suzuki is now looking forward to see the triple threat dominate the roads in the coming days.
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